It is a normal human behavior that it understands a concept in a
much better way when the text is combined with graphics. A graphical
representation of a particular concept is comparatively easy to understand and
can be recalled easily by everyone.
The concept of using whiteboard
animation in India is on a high. There are various whiteboard
video companies that help in making a whiteboard explainer video.
Here are a few mistakes that are usually made by individuals while
making whiteboard explainer videos. One should understand these points and
avoid making such mistakes in the future:
1.
Non Appealing & slow beginning
A visitor would barely spend 5-6 seconds at a video and if your
video would be appealing enough to engage the visitor, then only the user will
continue with the video and would browse with other videos made by you. It is
therefore necessary to avoid any slow beginnings in your whiteboard animation videos. The beginning need not to be too flashy,
rather it should be engaging enough to keep the user engaged until the video
ends.
2.
Don’t oversell
Advertising through an explainer video is very tempting, but in
some cases it might turn-off the user. An explainer video must impart some sort
of value to the user. The value or the knowledge imparted could be about your
company, your products and how your products can help the user and how your
company is better that your competitors. The important fact that has to be
borne in mind always is that the whiteboard
animation video should not be too long.
3.
Poor branding strategy
An explainer video is made with a purpose to brand your company
and its products, but a poor branding strategy could waste all your efforts. It
is not mandatory to place your company’s logo at the very first slide of you
explainer video. The concept should be focused and using your brand’s color and
other visual elements could help your company differentiate from other third
party companies.
4.
Improper tone
A proper tone can attract a lot of users to your whiteboard
explainer video. A serious social issue addressed with a jolly tone would
create a wrong impact on the users about your company. The tone of any video helps
the user decide how they should react to your message.