Mistakes to avoid while making a whiteboard explainer video

It is a normal human behavior that it understands a concept in a much better way when the text is combined with graphics. A graphical representation of a particular concept is comparatively easy to understand and can be recalled easily by everyone.

The concept of using whiteboard animation in India is on a high. There are various whiteboard video companies that help in making a whiteboard explainer video. 

Here are a few mistakes that are usually made by individuals while making whiteboard explainer videos. One should understand these points and avoid making such mistakes in the future:

1.     Non Appealing & slow beginning

A visitor would barely spend 5-6 seconds at a video and if your video would be appealing enough to engage the visitor, then only the user will continue with the video and would browse with other videos made by you. It is therefore necessary to avoid any slow beginnings in your whiteboard animation videos.  The beginning need not to be too flashy, rather it should be engaging enough to keep the user engaged until the video ends.

2.     Don’t oversell

Advertising through an explainer video is very tempting, but in some cases it might turn-off the user. An explainer video must impart some sort of value to the user. The value or the knowledge imparted could be about your company, your products and how your products can help the user and how your company is better that your competitors. The important fact that has to be borne in mind always is that the whiteboard animation video should not be too long.

3.     Poor branding strategy

An explainer video is made with a purpose to brand your company and its products, but a poor branding strategy could waste all your efforts. It is not mandatory to place your company’s logo at the very first slide of you explainer video. The concept should be focused and using your brand’s color and other visual elements could help your company differentiate from other third party companies.

4.     Improper tone

A proper tone can attract a lot of users to your whiteboard explainer video. A serious social issue addressed with a jolly tone would create a wrong impact on the users about your company. The tone of any video helps the user decide how they should react to your message.

Avoiding such mistakes could help your viewers turn into your clients. R W Technologies, a premier Whiteboard Video company can help you create an attractive and user engaging whiteboard animation video. The company also offers lowest whiteboard explainer video price India.